I turn research, policy, expertise and complex ideas into compelling video for organizations' own channels.
Organizations spend months researching important issues. They produce:
But the people who could benefit most may never read the report.
The challenge isn't always a lack of information.
Social platforms increasingly reward recognizable voices, clear explanations, personality, strong hooks, video and repeatable formats. The goal isn't to dumb down research. It's to make it discoverable.
I become a recurring on-camera communicator for your owned channels.
Turn complicated reports and research into clear stories.
Become a recognizable, trusted human voice for your expertise.
Concise explainers for Instagram, TikTok, LinkedIn and YouTube Shorts.
Deeper 6–12 minute explainers that provide context and authority.
Recurring formats rather than one-off videos.
1 long-form YouTube explainer (6–12 min)
4 short-form videos (60–90 seconds each)
Influencer marketing asks you to rent someone else's audience. Here, I become part of your media ecosystem. You own the channels. You own the research. You control the message and the facts. I provide the storytelling, presentation and human connection.
Influencer rates are charged per post, on someone else's channel. Illustrative monthly cost of five sponsored posts, using 2026 industry rate guides:
Estimates for five posts are multiples of per-post ranges and vary widely by niche and platform. Sources: HireInfluence 2026 rate guides, Meltwater, ContentGrip (citing InfluenceFlow's B2B LinkedIn rates). The posts end; the exposure ends with them. This content stays on your channels.
I'm not asking organizations to pay me to post about them. I'm helping them create media for their own channels.
September 2026 research from the Carnegie Endowment examines how nonprofit organizations need to adapt to new media. The themes are consistent with what communications teams already feel:
Organizations have the expertise. Creators understand the language of attention. The opportunity is bringing the two together.
have expertise
have attention
want understandable information
connects the three
Housing. Economics. Democracy. Technology. Racial justice.
Programs. Impact. Grantmaking. Public education.
Studies. Surveys. Data. Experts.
Policy campaigns. Public education. Legislative changes.
Research centers. Faculty expertise. Public scholarship.
Industry expertise. Research. Innovation. Public education.
People rarely answer these by downloading a 60-page report. They meet them in search, social video, YouTube and conversation. The opportunity is to meet them there.
Your new housing report contains 48 pages of research. I find the one finding every California renter needs to know.
Journalism has always meant taking complicated issues and making them understandable to ordinary audiences.
Ida B. Wells Society Investigative Reporting Fellowship
California Local News Fellowship
CNPA 1st Place, Best Profile Story
UC Berkeley Journalism M.J., 2023
Craig Newmark AI Community Engagement Fellowship
Muck Rack Fundamentals of Media Relations certification
Williamena Kwapo is a journalist, communications professional and on-camera storyteller whose work sits at the intersection of research, policy, media and public engagement.
She earned a master's in journalism from UC Berkeley and has reported on education, health, economic justice, racial justice, public policy and communities of color. Her work spans investigative reporting, documentary video, policy storytelling, media relations and communications strategy, with the Sacramento Observer, UC Berkeley, the Los Angeles Times, Education Week and the Ida B. Wells Society, from local policy questions to Sudan, global conflict, elections and the Liberian diaspora.
She is not simply a creator who learned about policy. She is a journalist who understands how to communicate policy.
Let's turn it into something they actually watch.
Let's Talk → See the Work →Williamena Kwapo
Policy Communications Creator
On-Camera Host | Research Translator
williamena.kwapo@gmail.com