Your organization has something important to say.I'll help people understand it.

I turn research, policy, expertise and complex ideas into compelling video for organizations' own channels.

Williamena KwapoPolicy Communications CreatorOn-Camera Host
Williamena Kwapo
The Problem

You have the expertise. But expertise doesn't automatically become attention.

Organizations spend months researching important issues. They produce:

ReportsStudiesBriefingsWhite papersSurveysPolicy proposalsDataEventsExpert analysis

But the people who could benefit most may never read the report.

The challenge isn't always a lack of information.

It's translation.

Social platforms increasingly reward recognizable voices, clear explanations, personality, strong hooks, video and repeatable formats. The goal isn't to dumb down research. It's to make it discoverable.

The Opportunity

What if your research had a recurring voice?

I become a recurring on-camera communicator for your owned channels.

Report
Review
Find story
Script
Video
Audience
You provide
  • Research and reports
  • Experts
  • Data
  • Policy updates
  • Institutional knowledge
I provide
  • Review of the findings for human story
  • Research translation
  • Story development and scripts
  • On-camera hosting
  • Video production and editing
  • Social-first storytelling
01You provide the expertise.
02I find the human question.
03I build the story.
04I host the video.
05You publish it.
What I Do

Expertise in. Media out.

01

Research Translation

Turn complicated reports and research into clear stories.

02

On-Camera Hosting

Become a recognizable, trusted human voice for your expertise.

03

Short-Form Video

Concise explainers for Instagram, TikTok, LinkedIn and YouTube Shorts.

04

Long-Form YouTube

Deeper 6–12 minute explainers that provide context and authority.

05

Content Strategy

Recurring formats rather than one-off videos.

The Monthly Partnership

A recurring media presence, without another full-time hire.

MONTHLY RESEARCH-TO-PUBLIC CONTENT PARTNERSHIP
1 + 4

1 long-form YouTube explainer (6–12 min)
4 short-form videos (60–90 seconds each)

  • Research development
  • Story development
  • Scriptwriting
  • On-camera hosting
  • Production
  • Editing
  • Captions
  • Platform formatting
  • Monthly editorial planning
  • Content repurposing
  • One revision round
  • Organic use on your owned channels
Monthly partnerships begin between $5,000 and $7,000, depending on your organization's needs.Custom scopes available for organizations with larger research or content pipelines.
Why This Model

You don't need another influencer.

Influencer marketing asks you to rent someone else's audience. Here, I become part of your media ecosystem. You own the channels. You own the research. You control the message and the facts. I provide the storytelling, presentation and human connection.

Traditional influencer
Organization→pays creator→creator posts→temporary exposure
Policy communications creator
Provides expertise→Williamena translates→You publish→recurring owned media
The Cost of Renting Attention

Five sponsored posts a month isn't cheap. And none of it is yours.

Influencer rates are charged per post, on someone else's channel. Illustrative monthly cost of five sponsored posts, using 2026 industry rate guides:

Mid-tier influencersabout $1,000–$5,000 per post$5,000–$25,000
Macro influencersabout $5,000–$10,000 per post$25,000–$50,000
B2B LinkedIn thought leadersabout $2,000–$15,000 per post$10,000–$75,000
Policy communications partnership1 long-form + 4 short-form, on your channels$5,000–$7,000

Estimates for five posts are multiples of per-post ranges and vary widely by niche and platform. Sources: HireInfluence 2026 rate guides, Meltwater, ContentGrip (citing InfluenceFlow's B2B LinkedIn rates). The posts end; the exposure ends with them. This content stays on your channels.

I'm not asking organizations to pay me to post about them. I'm helping them create media for their own channels.

The Research

The market is changing.

September 2026 research from the Carnegie Endowment examines how nonprofit organizations need to adapt to new media. The themes are consistent with what communications teams already feel:

  • Audiences increasingly discover information through social platforms.
  • Institutional authority and traditional distribution aren't enough on their own.
  • Personality and recognizable voices matter.
  • Short-form video is increasingly important for discovery.
  • Organizations can pair subject-matter expertise with creator and media expertise.
  • The strongest model combines institutional and creator communication, rather than choosing between them.

Organizations have the expertise. Creators understand the language of attention. The opportunity is bringing the two together.

RESEARCH ORGANIZATIONS

have expertise

SOCIAL PLATFORMS

have attention

AUDIENCES

want understandable information

WILLIAMENA

connects the three

Who Needs This

Built for organizations that sell ideas.

Think Tanks

Housing. Economics. Democracy. Technology. Racial justice.

Foundations

Programs. Impact. Grantmaking. Public education.

Research Institutes

Studies. Surveys. Data. Experts.

Advocacy Organizations

Policy campaigns. Public education. Legislative changes.

Universities

Research centers. Faculty expertise. Public scholarship.

Mission-Driven Companies

Industry expertise. Research. Innovation. Public education.

How We Work

Five steps. One voice.

01
You bring the knowledge.
Reports, research, experts, data or announcements.
02
We find the story.
Identify the human question your audience actually cares about.
03
I build the explainer.
Research, script, structure and presentation.
04
I produce the video.
Host, film, edit, caption and format.
05
You publish.
Your channels. Your audience. Your expertise.
The Question

The audience is already asking the questions.

Why is housing so expensive?
What does AI mean for my job?
Why are wages not keeping up?
Can this law actually change my rights?
What does the latest election data mean?
Why should I care about this new research?

People rarely answer these by downloading a 60-page report. They meet them in search, social video, YouTube and conversation. The opportunity is to meet them there.

From Report to Reel

Imagine your organization just released a 48-page report.

Your new housing report contains 48 pages of research. I find the one finding every California renter needs to know.

48page report
1human question
1long-form YouTube explainer
4+4Reels and Shorts
∞LinkedIn video, website embed, newsletter content, ongoing audience discovery
The Video

I've already been doing the translation.

Journalism has always meant taking complicated issues and making them understandable to ordinary audiences.

Credentials as Evidence

Proof, not a résumé.

0views on selected video work
0views on Sudan explainer
0engagements across all social media platforms
2023UC Berkeley Journalism M.J.
RESEARCH

Ida B. Wells Society Investigative Reporting Fellowship

REPORTING

California Local News Fellowship
CNPA 1st Place, Best Profile Story

STORYTELLING

UC Berkeley Journalism M.J., 2023

AUDIENCE

Craig Newmark AI Community Engagement Fellowship

COMMUNICATION

Muck Rack Fundamentals of Media Relations certification

About

A journalist's brain. A creator's camera. A communicator's instinct.

Williamena Kwapo is a journalist, communications professional and on-camera storyteller whose work sits at the intersection of research, policy, media and public engagement.

She earned a master's in journalism from UC Berkeley and has reported on education, health, economic justice, racial justice, public policy and communities of color. Her work spans investigative reporting, documentary video, policy storytelling, media relations and communications strategy, with the Sacramento Observer, UC Berkeley, the Los Angeles Times, Education Week and the Ida B. Wells Society, from local policy questions to Sudan, global conflict, elections and the Liberian diaspora.

She is not simply a creator who learned about policy. She is a journalist who understands how to communicate policy.

On cameraOn camera
ReportingReporting
InterviewingInterviewing
Moderating a panelModerating a panel
Behind the scenesBehind the scenes
Contact

Have research people need to understand?

Let's turn it into something they actually watch.

Let's Talk →   See the Work →

Williamena Kwapo
Policy Communications Creator
On-Camera Host | Research Translator

williamena.kwapo@gmail.com